Review by

All That's Good - The Story of Butch Stewart, the Man Behind Sandals Resorts
(Sandow Media Corporation) ISBN 978-0976471301 0976471302

Learn about the story of Jamaican entrepreneur, Gordon "Butch" Stewart, the man behind Sandals and Beaches Resorts, and the people associated with his Caribbean luxury-included resort chain. From his beginnings as an air-conditioner appliance salesman to a mega-resort travel business operator, this book documents the businesses that Butch Stewart created and how they led to the creation of these Caribbean hotels.

This large, glossy picture book is partly travel, partly business, partly marketing and partly historical documentary. Sponsor profiles describe their connections to Stewart and his corporate success with Sandals and Beaches.

Wedding packages

Sidebars highlight the creative business style of Butch Stewart and his innovations like swim-up bars, corporate meeting programs, family-friendly facilities, spas, wedding packages and contributions to local schools, health and culture.

The Story of Butch Stewart, the Man Behind Sandals Resorts is a 336-page hard-cover coffee table book loaded with color images, historic black and white photographs, artist renditions and sketches.

Photos depict Sandals and Beaches Resorts, staff, Caribbean island scenery, as well as family and celebrity pictures.

All That's Good is a classic example of a 'how to' marketing study of a successful entrepreneur, manager and business person. The biography makes Stewart's accomplishments seem very simple: lead by example, surround yourself with hard working staff, give guests high quality and service, and have a party.

What vacationers want

Sandals Resorts began because Butch Stewart recognized a good deal when he saw one. When he bought Bay Roc Hotel and Carlyle on the Bay in April 1981, the Minister of Tourism at that time, Anthony Abrahams commented: "I thought he was crazy... Why would he be investing his money in this half-dead hotel?"

Historically, it was not a good time to be in the hotel business. The location was next to the Montego Bay Airport runway. Butch Stewart had no hotel experience. Giving customers what they wanted and exceeding their expectations became his goal and ultimately the reason for his success.

All That's Good: The Story of Butch Stewart, the Man Behind Sandals Resorts


Foreward: Committed to Excellence, by Sir Richard Branson
  1. The Trader King
  2. Brave New Venture
  3. Keeping Company
  4. Growing Strong
  5. Building A Brand
  6. Taking Initiative
  7. The World's Best
  8. Better in The Bahamas
  9. Community Works
  10. Going Green
  11. Liquid Assets
  12. Love is All You Need


Pamela Lerner Jaccarino was a public relations employee of Sandals prior to becoming managing editor of Sandow Media Corporation.

More information on Sandals and Beaches Resorts:

Sandals St. Lucia Overwater Bungalows and Rondoval Suites

Sandals and Beaches Resorts Showcase Food and Wine

Return to Travel Index