Title:

All That's Good
(Sandow Media Corporation, 2005) ISBN 0-9764713-0-2

Theme:

All That's Good tells the story of Jamaican entrepreneur, Gordon "Butch" Stewart, the man behind Sandals and Beaches Resorts, and the people associated with his Caribbean all-inclusive resort chain. From his beginnings as an air-conditioner appliance salesman to a mega-resort travel business operator, this book documents the businesses that Butch created and how they led to the creation of Sandals and Beaches Resorts.

Sample Items:

Stewart's recognition of a good deal when he saw one started Sandals Resorts when he purchased Bay Roc Hotel and Carlyle on the Bay in April 1981. Minister of Tourism at that time, Anthony Abrahams commented: "I thought he was crazy... Why would he be investing his money in this half-dead hotel?"

Historically, it was not a good time to be in the hotel business. The location was next to the Montego Bay Airport runway. Stewart had no hotel experience. Giving customers what they wanted became his goal and ultimately the reason for his success.

Notable Elements:

All That's Good is a classic example of a 'how to' marketing study of a successful entrepreneur, manager and business person. It makes Stewart's success seem very simple: lead by example, surround yourself with hard working staff, give guests high quality and service, and have a party.

Tone / Style:

This large, glossy picture book is part travel, part business, part marketing and part historical documentary. Throughout the book, sponsor profiles describe their connections to Butch Stewart's corporate success with Sandals and Beaches Resorts.

Sidebars highlight Butch Stewart's creative business style, innovations like swim-up bars, corporate meeting programs, family-friendly facilities, spas, wedding packages and contributions to local schools, health and culture.

Visuals:

All That's Good is a 336-page hard-cover coffee table book loaded with color images, historic black and white photographs, artist renditions and sketches.

Photos depict Sandals and Beaches Resorts, staff, Caribbean islands' scenery, as well as family and celebrity pictures.

Contents:

Foreward: Committed to Excellence, by Sir Richard Branson
Chapters:
1. The Trader King
2. Brave New Venture
3. Keeping Company
4. Growing Strong
5. Building A Brand
6. Taking Initiative
7. The World's Best
8. Better in The Bahamas
9. Community Works
10. Going Green
11. Liquid Assets
12. Love is All You Need

Resources

Author:

Pamela Lerner Jaccarino

Claim to fame:

Jaccarino was a public relations employee of Sandals prior to becoming managing editor of Sandow Media Corporation.

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More information on Sandals and Beaches Resorts:

Sandals and Beaches Butlers

Sandals Jamaica River Suites and St. Lucia Rondoval Suites

Sandals and Beaches Resorts Showcase Food and Wine

Beaches Turks and Caicos Italian Village and Waterpark

Return to Travel Index

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